SANTA CRUZ CO. IS A LEADING INTERNATIONAL DESIGN AND HOSPITALITY GROUP FOUNDED BY JUAN SANTA CRUZ.
SINCE OPENING ITS FIRST RESTAURANT, CASA CRUZ, IN BUENOS AIRES IN 2004, THE GROUP HAS GROWN GLOBALLY THROUGH THE DESIGN AND OPERATION OF PROPERTIES INCLUDING RESTAURANTS, BARS AND MEMBER CLUBS.
SANTA CRUZ CO. VENUES ARE BASED ON A UNIQUE COMBINATION OF BEAUTIFUL DESIGN, CULINARY EXCELLENCE AND EFFORTLESS ELEGANCE THAT ATTRACT THE MOST DISCERNING AND INFLUENTIAL GUESTS.
SELECTED PORTFOLIO
OBVIO, NEW YORK
In Manhattan’s NoMad neighborhood, Obvio blends distinctive design, imaginative cuisine and exceptional cocktails into a space where every dining experience is a celebration of bold creativity and dynamic energy.
COLETTE & COCO’S, NEW YORK
Located on the 37th floor of the iconic General Motors Building in Manhattan, Colette and Coco’s is a first of its kind members only club and dining club, with expansive views of New York City and Central Park.
CASA CRUZ, NEW YORK
Occupying a historic six-story Beaux-Arts townhouse on Manhattan’s Upper East Side, Casa Cruz New York epitomizes refined elegance. The meticulously designed interiors boast an array of intimate dining rooms, sophisticated bars, and versatile event spaces alongside the neighborhood’s only year-round rooftop.
CASA CRUZ, LONDON
Casa Cruz is a handsome, warm and intimate neighbourhood restaurant in London’s Notting Hill. The Casa Cruz philosophy is to be a “home-away-from-home” for all. The menu is inspired by South American cuisines, interpreted with a European sensibility.
ISABEL, LONDON
Nestled into an elegant pocket of central London, the irreverent and spirited character of Isabel belies the more genteel nature of the area. Isabel is a destination where style, glamour and a lively Latin vibe all meet, whether for brunch, lunch, cocktails or dinner.
NATHALIE, LONDON
Nathalie is a deli and marketplace where fresh, balanced and beautiful food is at the heart: nutritious and lovingly made food on the go, alongside great coffee, cool gifts, unique brands and the best naughty-but-nice treats to strike the balance we all want in life.
JUAN SANTA CRUZ
Juan Santa Cruz is a designer, restaurateur and developer of private clubs, and the founder of Santa Cruz Co.
Since 2004 he has founded and designed Casa Cruz, Isabel and Aldo’s in Buenos Aires; Casa Cruz, Isabel and Nathalie in London; and Casa Cruz, Colette, Coco’s and Obvio in New York. He lives between New York and London.
Vogue called Casa Cruz New York “New York’s most glamorous new restaurant”.
MATIAS SANTA CRUZ
Matias Santa Cruz is a Partner at Santa Cruz Co., where he oversees finance, operations and strategic growth.
Educated in Switzerland, he spent two decades in investment banking in London, São Paulo and New York, most recently as a Managing Director at Bank of America.
Since joining his brother Juan in 2024, he has focused on strengthening the financial and operational foundations of the group's restaurants and clubs. He led the transformation of Casa Cruz New York to a membership-driven model, reshaping its financial profile, and helped launch Obvio.
Matias lives in the New York area and speaks four languages.
